I have collaborated with Saatchi & Saatchi ME for their latest advertising campaign, promoting a drink that helps you fall asleep :-)
I have created three highly-detailed maze-like ink on paper illustrations themed around different environments: plane, camping and home interior.
The idea was to show how distracting sounds would almost get lost in a maze or obstacles if you have some of that magical drink, helping to secure a sweet peaceful environment for those who wanna nap.
Three ink illustrations took me a couple of months, and I must say I really appreciate when the client decides to go for something traditionally hand-drawn, even though that takes a lot more time and is less flexible when it comes to making changes. Good stuff!
I have created three highly-detailed maze-like ink on paper illustrations themed around different environments: plane, camping and home interior.
The idea was to show how distracting sounds would almost get lost in a maze or obstacles if you have some of that magical drink, helping to secure a sweet peaceful environment for those who wanna nap.
Three ink illustrations took me a couple of months, and I must say I really appreciate when the client decides to go for something traditionally hand-drawn, even though that takes a lot more time and is less flexible when it comes to making changes. Good stuff!
![](https://cdn.myportfolio.com/8855804c-49f9-40b1-a821-7f30d22593c0/cec32fad-246f-42a1-a7ca-b6910849668d_rw_1920.jpg?h=0085859e26fa83fbacafe286299490f9)
There was a lot of skertching and planning involved, the whole thing has been re-designed a million times to get it right!
![](https://cdn.myportfolio.com/8855804c-49f9-40b1-a821-7f30d22593c0/691fa286-34ec-42b1-bd40-2e0dbdd4e9fb_rw_1920.jpg?h=4eae866da9fe9cafc89ec4a8cdbac20f)
![](https://cdn.myportfolio.com/8855804c-49f9-40b1-a821-7f30d22593c0/c782dc88-7515-4412-88da-42cce1b5d8a3_rw_1920.jpg?h=9d934545006680bcaf5d5693a3b940e5)
Final ad illustrations:
![](https://cdn.myportfolio.com/8855804c-49f9-40b1-a821-7f30d22593c0/e421d782-0985-4316-a8a8-4bec46108086_rw_1920.jpg?h=0df38041d0f3fc6c15e64821767e1788)
![](https://cdn.myportfolio.com/8855804c-49f9-40b1-a821-7f30d22593c0/2cbd6173-b109-44fc-8a75-23db793a5e55_rw_1920.jpg?h=5475d1d31f923ff02c99757c7c347586)
![](https://cdn.myportfolio.com/8855804c-49f9-40b1-a821-7f30d22593c0/ba27e2eb-1015-4d9d-af31-10b7a5109716_rw_1920.jpg?h=ed24807e0feb041a5067e6c917fe8c7e)
Detail close-up pieces:
![](https://cdn.myportfolio.com/8855804c-49f9-40b1-a821-7f30d22593c0/8fd942fb-c408-42d1-aef5-794a29551b58_rw_600.jpg?h=f2b1a2856d5d399205c59a6528f3b04b)
I thought some people might wanna look closer at the detail, so I recorded a quick "tour" with my shaky hands! :-)
![](https://cdn.myportfolio.com/8855804c-49f9-40b1-a821-7f30d22593c0/7fb82f6a-0006-4cd2-bf4b-541236168435_rw_1920.jpg?h=5189d77509300f9f7999c57a6547b739)
![](https://cdn.myportfolio.com/8855804c-49f9-40b1-a821-7f30d22593c0/9478b0c3-9f12-4e4d-af55-fe698c4dee38_rw_1200.jpg?h=ec7d3704d7ba5fcb1391c112d2f37eb0)